Tridrakious said:
Sony Computer Entertainment president Kazuo Hirai wants PlayStation Vita to turn a profit within the next three years, reportsReuters. He also said he expects sales of the company’s new handheld to outsell the PSP. Jack Tretton, president of SCEA, has said PlayStation Vita will arrive in Japan this year, though other regions may have to wait until next year. PlayStation Vita will retail for YEN 24,980 in Japan and $249.99 in the US. http://www.mcvuk.com/news/read/e3-2011-sce-wants-vita-profit-in-three-years/03372
With the wi-fi only edition coming in at $249, Sony's PSP successor will compete directly on the shop shelves with both 3DS and iPod touch, but said price point also means the company will sell each device at a loss. The revelation was made by SCE CEO Kaz Hirai in an interview with Reuters, with turning a profit on the device within its first three years a prime target for the company.
http://www.pocketgamer.biz/r/PG.Biz/PlayStation+Vita/news.asp?c=30520
Sony has packed quite a bit of game into PlayStation Vita. And they're selling it for ¥24,980, Not surprisingly, Sony will be incurring a loss on Vita sales. In an interview with Reuters, Sony consumer products head Kaz Hirai said that the company expects to begin making a profit on the hardware within three years. Hirai also said that he hopes to make Vita sell more units than the PSP. Coinciding with the Vita name and price announcement at Sony's pre E3 press conference earlier today, Sony revealed that PSP has shipped 70 million units. |
Does the above (one article in japanese, not 3 as it may appear to be) mean that Sony will sell the device at a loss for 3 years before selling int for a profit, or that they hope that in 3 years it will pay for the initial investment and then will start to make money?
How about the memory card speculation? Where does that come from?