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HappySqurriel said:
In my opinion, nothing new is happening with Apple but without Steve Job's "Reality Distortion Field" in place people are (slowly) starting to see the truth about Apple ...

Apple's greatest strength has always been marketing and (somehow) they have been able to convince a large portion of the population that there incremental updates involving features that are (often) readily available in other systems are ground-breaking and innovative game changers. This has always been their approach but they have also always struggled to achieve this without Steve Jobs.

My expectation is that, in 10 years time, people will be looking back and claiming that Apple returned to being a niche brand because the death of Steve Jobs made them a far less innovative company; and, personally, I believe that this is really caused by Apple's marketing being unsuccessful in the absence of Steve Jobs.

It has nothing to do with any reality distortion, Apple simply has had a lot of compounding luck over the past 10-15 years. This isn't any different from Sony having a lot of luck with their electronics and the PS1/PS2 in the past, Microsoft having a lot of luck with DOS/Windows/Office and Nintendo having a lot of good luck with the Gameboy lineup to the DS and Wii. Over time the performance of a particular company whether good or bad will typically regress towards the mean. What this means is that whether Steve Jobs is heading Apple or not you could expect their performance will not stay as outrageously good over time just as the performance of the other companies I have mentioned has fluxuated up and down over time and all of them seemed untouchable for a while. 



Tease.