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There are two factors that I see currently as being a "problem".

1) There are more Vita games launching with the system in Japan than any other platform has had. I believe there is 26 titles(?) available for consumers. That makes things very well spread out when you look at the game coming day one. Uncharted, Hot Shots, WipeOut, BlazBlue and Lord of Apocalypse plus many many more.

2) The PSP still is pumping out major titles in the Japanese market. So consumers are having to decide "Do I get Final Fantasy: Type-0 now? Or get a Vita now and hope Type-0 hits the store?". There are still a few major games unreleased for the PSP and consumers are deciding they want these games and don't want to hope they hit the PStore.

These are just my opinions however. Type-0 could be on the Japanese PStore and Japanese gamers just don't care about the Vita.