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Aj_habfan on 02 December 2011
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amaral_slb said:
Aj_habfan said:

Honestly I heard nothing about sellouts or anything, don't think was a shipment problem. It's fine that you don't care if Sony lost money from those consoles, but it does matter. This is the 5th year already, the time to take a loss for marketshare is done. I just hope they are still at least breaking even on each PS3 at $250, otherwise it is a bit sad.

You are not seeing where I am coming from. I am not defending that this bundle should be available forever and Sony should keep losing money on the PS3.

What I am saying is, that Sony should be aggressive, and understand that BF is the one day of the year, where you put your console in a position to pull big numbers during the biggest month of the year by being aggressive.

Believe me, those 360 numbers are huge, but you know what is more important for MS. They positioned the 360  and Kinect to have a monster December month in USA, and they will ship massive amounts of consoles, because they know the demand is there.

And now, what does Sony do to boost sales in December??? Do they now sell those 199 bundles during a week on US, maybe losing 10x the amount of money they would on BF???

The hype in US is on the 360 and Kinect........ where is the PS3???

The price is not an excuse anymore, Sony just needs to wake up, they are getting owned by a console that has less value then the PS3 (IMO). Props to MS.

I would say a $50 price cut heading in, plus cutting another $50 and bundling two games is agressive enough. Don't know what you're talking about with regards to hype and shipping, but really I think it came down to consumers saw more better value in the 360 bundles despite Sony's actions. I mean the Wii was essentially selling for under $99 and it couldn't touch 360's numbers.