A sensible opinion from IGN regarding Vita memory card prices.

[sethnintendo]

thetonestarr said:

Gunman121 said:
I'm still annoyed by everyone freaking out. Does anyone remember when Memory stick pro duo came out? The prices were MUCH higher.

That was also many years ago, when flash memory was still a lot newer. As it stands right now, you can get high-speed 32GB SD cards for $45-$50 and high-speed 64GB for the same price as this new flash memory at 32GB.

It should be obvious to everyone that SD is the far superior format for storage.  To offer the consumer a worse option for storage isn't that smart.