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They should be able to sell it with a controller for 300 dollars/pounds and still make a profit. People seem to be fixated with this notion that the controller is going to be expensive to produce but most of the parts such as the buttons, slide pads, microphone, camera, IR lights, accelerometers and gyroscope are as cheap as chips to produce. The only expensive part of the controller is the touchscreen but even then they should be able to sell them at retail for around 100 dollars/pounds and still make a profit.