| spurgeonryan said: If this was the case I wonder why Walmart did it? They always have plenty of customers even without having a 100 dollar Wii to sell. Reggie did say that Nintendo made money off the deal though. I wonder how much? Not sure how much I trust this site either?
Nintendo Wii: Wal-Mart Lost Money On Every Wii They Sold On Black Friday
We already know that the Wii was phenomenally successful during Black Friday but what we didn’t know is Wal-Mart lost money on every console they sold. According to Nintendo president Reggie Fils-Aime Wal-Mart lost money on every limited edition Blue Wii it sold for less than $100 while Nintendo didn’t lose a cent.
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Basically they lost money on the Wii, but probably made up for it in the Wii games they sold and peripherals, and probably other non-game relaed stuff. It's a good strategy to attract costumers
