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drkohler on 29 November 2011
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errorpwns said:
drkohler said:

Here's the thing that is puzzling to me:

MS sold 960'000 Boxes last week. Most of these boxes were price reduced, essentially selling at zero shop markup. Most were sold with $50/$100 vouchers. So let's assume an average of $50 voucher per Box, that makes roughly $50mio _somebody_ has lost last week. I really can't figure out why losing so much money is sane business practise? Those 800'000 sold boxes on bf may sound incredible, but it is simply 800'000 boxes NOT sold (at a profit) around Chritsmas..

And please stop that silly "no pricecut" argument. USA =/= TheWorld. Over here, XBoxes have always been (considerably) cheaper than PS3s (and Kinect has just seen its fourth price cut in a year...


Still at a profit,  Microsoft had to have been making a profit somewhere to have lowered the price.  That is like saying the first 20 million or more PS3 sales don't count as sony took a loss on them.  Xbox still wins if you factor that statement in.  If you want to get real serious, than the Wii wins hands down as it was never sold by Nintendo for less than a profit.  The parts to make the consoles have gotten cheaper, yet console prices have only dropped by a little bit.  Microsoft also puts a premium on HDD prices, which even with inflated HDD prices is still crazy.  So they've made a profit.  Take the Sony goggles off.  All of the big three made decent sales this week. 

??? Where did I say anything about "winning"? The name Sony appears nowhere in my post - What the hell are you talking about???

All I'm saying somebody lost around $50mio on selling Xboxes this month (or is going to as the vouchers are probably not yet redeemed).But if you think MS could sell XBoxes below $200 and sponsor $100 vouchers you are seriously uninformed about manufacturing costs. So the question remains: Who is intentionally losing all that money?