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DirtyP2002 said:
this whole marketing cost argument is so stupid.
A lot of people here are just pissed that MS does something they wish Sony would do.

Infact they are spending just as much, but not in a efficient way. Do you think the mainsponsorship of the UEFA Champions League is for free?

And who cares as long as it works out? Even though they spent 1billion USD on Kinect and WP7 marketing, they still reported 1.36billion USD profit.

So true... people act like Microsoft should be ashamed of putting so much money into marketing the Kinect while Sony and Nintendo are glorious by not putting as much. To me it means they are serious and confident about Kinect and there's a reason why they want the thing in every households.