richardhutnik said:
I would say the worshipping of Steve Jobs all over says a lot. Jobs turned a consumer brand into a religious thing, that activated the part of the brain tied to religion. And it would be a strong side of things that Occupy Wall Street kids failed to notice how deep it went. |
Yeah, I remember that study. Not that anyone who hangs around video game forums would be surprised to see that brand loyalty can inspire religious like devotion, but it was still pretty funny to see it proven by science that fanboyism is essentially a religion.
I've always wondered how Apple would fare without Jobs and his evangelical press conferences, so it should be interesting to see what happens. It's quite an accomplishment that he was able to have been one of the most ruthless CEOs on the plaent and still retain that pot-smoking hippie image and the hipster credibility that comes along with it. It's also a commentary about just how shallow most people are. "Down with corporate greed! (Unless I like the aesthetic sensibilities of your product line!)"
