PS3's Move Closing The Sales Gap with Kinect

[Alby_da_Wolf]

ImJustBayuum said:

drkohler said:

thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.

1. Nobody knows how long the launch window for Kinect is, meaning that $500mil could've had been spread out across a couple of months to a year.

BTW Kinects original selling price was $150, its manufacturing costs around $56 and total costs after overheads is likely $70-$90.And thus those costs have likely been recouped

http://kotaku.com/5688040/report-kinect-only-cost-56-to-make

But regardless

2. - Kinect for MS is more about long term strategy than profitability

3. - I don't know what Move is to Sony, because it changed nothing with regards to Sony's gaming division / strategy. It's kind of a wasted effort from a business perspective.

1. It's just a guess, but as normally companies announce investments and revenues for the fiscal year, and with the further confirmation given by MS stating that this time it doubled the previous advertising budget to $1billion, but this time specifying it was for Kinect and XB360 put together (while last year it announced $1B for Kinect and Windows Phone put together, with some execs later specifying $500M for Kinect http://allthingsd.com/20101018/microsofts-billion-dollar-media-bailout-plan/ ), IMVHO the most likely time span could be from launch to the end of fiscal year. This time the budget should very likely be from October 2011 to the end of FY.

2. I agree about this, and the strategy despite not fully, worked more than enough: thanks also to Ninty totally neglecting its competing product, former market niche monopolist, and almost only pushing the game included, Kinect eventually managed to outsell weekly Balance Board, first only in America, then WW, and finally even tying in EMEAA, despite being still quite weak in this region. 

3. Again just my opinion, Sony main current goals about Move seem to avoid being left behind in motion controls and possibly to carve its own exclusive little niche for "hardcore friendly" motion controls, while its competitors look like they manage to very often piss hardcore gamers off.