PS3's Move Closing The Sales Gap with Kinect

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drkohler said:

thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.

Nobody knows how long the launch window for Kinect is, meaning that $500mil could've had been spread out across a couple of months to a year.

BTW Kinects original selling price was $150, its manufacturing costs around $56 and total costs after overheads is likely $70-$90.And thus those costs have likely been recouped

http://kotaku.com/5688040/report-kinect-only-cost-56-to-make

But regardless

- Kinect for MS is more about long term strategy than profitability

- I don't know what Move is to Sony, because it changed nothing with regards to Sony's gaming division / strategy. It's kind of a wasted effort from a business perspective.