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scat398 on 25 November 2011
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thx1139 said:
drkohler said:
thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.

You are silly if you think the $500M was simply to sell standalone Kinect devices. The $500M was to sell Kinects, 360s, software, Xbox Live.  We had this argument a year ago and there were interviews with MS execs that stated that the $500M would be spent over a year+ time.  I am not going to bother and spend the time to find the old articles, but that is what was said by MS.

Drkohler your just way off on this one.  advertising budgets for MS published in their fiscal reports completely support what kowenicki and THX have stated. 

 

Let's try and stay on topic in this thread.  Kinect at 12 million and Move at 6 million with an increasing gap.  With the holidays underway will this be the last year of move?  I personally think they will keep it going but I think support will continue to be the big problem for move.