If XB360 HW and SW sales stay high until the end of the year, MS should be able again to recoup almost all the huge funds allocated for marketing. At least overall, as some Kinect games taken individually won't ever recoup their costs, Dance Central 2 for example cost in TV ads just in Italy more than its gross revenue, let alone profits, across the whole Europe (I'm actually surprised by DC 2 faring so bad, I'm not a Kinect fan, but I thought even since before its launch that it's perfect for dance games and for a subset of fitness and sports games).