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Let me list the main reason COD is hated on internet forums.

-EA. They basically planned all of this. How you ask? First they told Jason West and Vince Zampella to act like dicks and get fired(they were under contract with Activision). So Bobby Kotick fired them.(freeing them from their contract)
-Then Jason West and Vince Zampella filed a lawsuit against Activision for "wrongful termination" or something like that. This was all planned by EA. They wanted to make Activision look like the bad guy which would then turn people against everything Activision including Call of Duty.
-The next part of EAs plan was to launch a marketing campaign for all their AAA games and call them "COD-killers". The Medal of Honor marketing campaign wasn't very effective.(it was basically a COD clone). The Battlefield 3 campaign however was very effective. Although it didn't stop MW3 from breaking records, it boosted Battlefield 3 sales to a new record fro the franchise and brainwashed people into thinking COD sucks.
-Next in EAs plan is next years sequel to Medal of Honor. There's no doubt in my mind that this game will be way more successful than the (2010) Medal of Honor. But it won't dent COD 2012 sales. What will really have an impact is Respawn Entertainments new IP.(this is the studio Jason and Vince built with funds from EA). Respawn Entertainments new game will most likely launch as a next-gen title. It will be marketed as a true COD-killer. After all, the creators of COD are making this new IP!