thx1139 said:
mjk45 said:
Reasonable said:
pezus said:
D-Joe said:
Shinobi-san said:
Now that i checked the region numbers i see 360 had a massive increase in EMEAA, while ps3 had a very minor increase... |
well it dropped last week
and 40~50k gap not really close,and should be 100k+ again later
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Considering it was 100k last week I think it's pretty close. As far as I know there wasn't a special edition 360 this week in EMEAA, or was there?
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There was. MW3 bundle in all main European countries I believe. As I noted in a few of the prediction threads while MS is clearly looking to avoid an official RRP price drop they're going to use bundles and deals to effectively aggresively reduce the price to the consumer or appeal to the CoD fanbase to drive their holiday spike.
Not there's anything wrong with that, PS3 will have deals, etc. too - but I always feel MS does a better job of judging which bundles/deals to drive maximum return in the countries 360 is popular in and sees a bigger return.
That said with a SW title over 100K in Japan and huge MW3 numbers for PS3 in EMEAA matching those of 360 I'm a little surprised the PS3 saw no real boost in those territories. The 360 numbers make sense, and given the lack of MW3 bundles for PS3 I didn't expect it to match 360 boost wise anywhere, but it does seem to have seen particularly weak boosts nonetheless.
Still - I can't complain, things are heading to the virtual (and sure to be entertaining) tie for HW for the year with 360 sure to do more over the holidays. The forums are going to be interesting place for the next few weeks.
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Would I be right in assuming that these MW3 deals cost MS a fair bit of money and that a higher proportion than usual are sold to people who are already 360 owners ,and Sony spreads theirs out more and tends to use theirs to promote their exclusives and gets benefit year round where as Ms spends up at the peak buying time to gain ground, also being the start to the holiday season and MW3 being a blockbuster is the real impact positive as it is , clouded.
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Dont think the MW3 bundles cost MS much at all. Certainly more profitable than the 250GB Holiday Bundle. On Newegg you can get 320GB HD for the same price as 250GB HD. You add in an extra controller and game. Combined those wont cost MS $100.
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It's not just the bundle, unless they're crazy Activision would have made MS pay for the right to only have 360/Live mentioned in adverts, etc. I'm talking inclusive costs. You don't think Sony and MS get to have only their logo for free do you? They would almost certainly have to vendor fund the advertising with the publisher. When you see big deals in consumer electronics and games they are almost always heavily vendor funded - i.e. MS is paying for a part of the advertising, the cost reduction of the bundle, the gift card, etc.
Now I'm only speculating based on my own experience in general in retail - I don't know the specifics of any deal (I'd like to of course) but there's no free lunch and there's no way retailers and Activision would simply gift MS (and Sony for their deals) with such discounts and promotions.
