WW UP 12th of November

[Reasonable]

mjk45 said:

Reasonable said:

pezus said:

D-Joe said:

Shinobi-san said:
Now that i checked the region numbers i see 360 had a massive increase in EMEAA, while ps3 had a very minor increase...

well it dropped last week

and 40~50k gap not really close,and should be 100k+ again later

Considering it was 100k last week I think it's pretty close. As far as I know there wasn't a special edition 360 this week in EMEAA, or was there?

There was.  MW3 bundle in all main European countries I believe.  As I noted in a few of the prediction threads while MS is clearly looking to avoid an official RRP price drop they're going to use bundles and deals to effectively aggresively reduce the price to the consumer or appeal to the CoD fanbase to drive their holiday spike.

Not there's anything wrong with that, PS3 will have deals, etc. too - but I always feel MS does a better job of judging which bundles/deals to drive maximum return in the countries 360 is popular in and sees a bigger return.

That said with a SW title over 100K in Japan and huge MW3 numbers for PS3 in EMEAA matching those of 360 I'm a little surprised the PS3 saw no real boost in those territories.  The 360 numbers make sense, and given the lack of MW3 bundles for PS3 I didn't expect it to match 360 boost wise anywhere, but it does seem to have seen particularly weak boosts nonetheless.

Still - I can't complain, things are heading to the virtual (and sure to be entertaining) tie for HW for the year with 360 sure to do more over the holidays.  The forums are going to be interesting place for the next few weeks.

Would I be right in assuming that these MW3 deals cost MS a fair bit of money  and that a higher proportion than usual are sold to people who are already  360 owners ,and Sony spreads theirs out more and  tends to use theirs to promote their exclusives and gets benefit year round where as Ms spends up at the peak buying time to gain ground,  also being the start to the holiday season and MW3 being a blockbuster  is the real impact positive as it is , clouded.

Unless MS are marketing wizards (which they might be) then yes the MW3 deals would have cost them money.  Activision has no need to favour MS and would certainly have made them pay for the advertising favouritism while retailers/Activision would almost certainly have got MS to vendor fund bundles.

I suspect a fair number of the MW3 bundles went to existing 360 owners.  Not all but a decent amount.  This is normal for special editions which target existing fans.  Given Sony do this well in Japan I'm always amazed then seem somewhat flumoxed in West about doing the same thing.  But kudos to MS for good targeting of special edition bundles in West.

I think both spend all year round but I do feel there is a situation where Sony spends a bit more all year round and MS focuses more on certain time periods.  Given MS main install base is countries with big seasonal spikes in demand this makes sense whereas Sony at the moment has a more spread install base for PS3 geographically and tends to lean towards more regular advertising to maintain brand visibility.

Overall I think MS advertises better than Sony in the West,particularly in the US, although both do a good job overall I guess.