pezus said:
4.5 for PS3 and 6 for 360...The only country in Europe (afaik) that is holding the 360 up is the UK |
Couple of months ago they said they're number 1 in a few European countries.
Chris Lewis: Our global ambition for number one status requires us to be number one in Europe. We enjoy a very strong position in North America. In Japan, it is a challenge for us, but it's a market we continue to invest in. But Europe is the region that has to move into number one status in the aggregate.
We're already number one in a number of countries around Europe. UK is a good example of that. We've always held a very strong position there. But given the textured nature of Europe, our ability to apply the marketing focus, retail strategy and partnership strategy as a one size fits all approach in Europe, isn't and hasn't been sufficient for us to get number one everywhere.
This 20 percent growth that I alluded to earlier wasn’t just a UK phenomenon: it’s the case everywhere. Very good year last year last year in France and Germany. Italy does well for us and Benelux does well for us. Nordic always has, but, yeah, we’re trying to be a lot less polarized in the way we approach things, and we’re having success there.
- I don't know where they're number 1 overall though, we only track a few European countries on their own.