Microsoft's going to be spending more on Xbox advertising this holiday season than it did in 2010

[Alby_da_Wolf]

Nsanity said:

The Seattle Times

To continue the momentum - and highlight new entertainment services coming to the Xbox - Microsoft's going to be spending more on Xbox advertising this holiday season than it did in 2010, spokesman David Dennis said.

"We are not just advertising games anymore - we are talking very aggressively about Kinect and how Kinect can interact with all your entertainment," he said.

http://seattletimes.nwsource.com/html/technologybrierdudleysblog/2016747876_video_game_sales_rebound_big_g.html

@bolded: nothing puts me off more than aggressive marketing, and several times I ended up quarrelling with aggressive marketers. If MS PR meant just "intensive", then I find it a very bad choice of words.