THQ takes heavy losses relying on the next fiscal year for there survival!

[zarx]

RolStoppable said:

zarx said:

hehey said:
And yet the small publishers like Nippon Ichi are cruising along fine......

http://gamrconnect.vgchartz.com/thread.php?id=136311

That's because they make niche games with a dedicted following, THQ with a load of casual tie in stuff suffered heavily from the weak ecconomy. The more casual consumers are more likely to cut back than core gamers. 

That's rubbish. If casual consumers get hit by the economy, they don't need to cut back much on their video game spendings, because those were not big to begin with. On the other hand, a core gamer needs to take drastic measures and will buy several games less than usual per year.

What's likely to have hit THQ is that their cartoon and movie tie ins became of lesser quality over the years which eventually lost them consumers. Even kids learn to stay away from trash and opt for other games, because they are limited to just a handful per year.

That assumes that the people buying those types of games are the same people that are playing them and that they associate the quality of the game with the publisher rather than the license. The people that buy kids games couldn't care less about who makes the games they just know the kid likes spungebob.