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I think this best illustrates the fact that in 2013 MSony won't have massive behemoths as they did with PS360. You won't see a $600 loss leading console. We will see far more moderate upgrades that will start at $400 (or less) consoles that are probably really close to breaking even... just as WiiU will be profitable at whatever it launches at and not as high of a margin as 3DS had.