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I just don't know how they can make that much loss? That is PS3/X360 early day days level of loss. Yes exchange rate is pretty bad and they probably sell 3DS with slight loss but still they sell tons of Wiis and DSs with profit and they also still sell most 1st software with high profit margins. Could it be that R&D costs for Wii U are that high? I remember Sony losing tons of money even before PS3 launch because of high R&D costs for PS3.