| thranx said: yea i agree. they usually are when well thought out logical arguments are presented. Its hard to argue against that. |
this article contains well thought out logical arguments? could have fooled me, all i saw was an article that said please read the November-December issue of Marketing Science in order to find out what arguments they have...
anyways, i will probably disagree with some of their conclusions but without any actual information on their study it is pointless to try and argue about it. once the article releases let me know what i'll give you some actual opinions.








