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I don't know, either. I'm sure there are studies that show that guys watch TV on Monday night more than any other night, kids watch TV on Friday nights, women watch more TV during the day, etc. etc. If that's so (and I'm just guessing so don't quote me), you have to put your show that attracts the male audience up at that particular time, your kid show at a particular time, your chick show at a certain time, and your old people show at a certain time. Gotta get those marketing dollars!