I think the key challenge for Nintendo is bridging the gap between different groups of gamers ...
They need the "interactive entertainment" experiences that appeal to people who don't necessarily think that they are a gamer. Games like Wii Fit and the Brain Training games are perfect examples of this. With the Wii U being what it is, I think their best chances come from making something like an Art Academy game that has been fleshed out to be a more complete experience; and by this I mean that it should be a much better simulation of visual mediums (pencil and colored pencil, charcoal and pastels, watercolor and acrylic paint, etc) and it should have many more lessons which (potentially) span multiple skill levels and art styles.
They need to appeal to the social nature of many casual gamers by releasing games which are ideal to play in a party setting as well as to create interesting/innovative integrations with the online social networking that so many people are hooked into today. If game-saves exist in "the cloud" and people can share these same files with their friends, even single player games can become social experiences.
They need the crossover games (Mario Kart, New Super Mario Bros., etc) which have broad appeal across all demographics
... and they need to increase credibility as a "core" platform simply to discourage multi-console ownership and to prevent bleeding core gamers to other platforms.
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