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rf40928 said:

I really dont think they Epic needs to 'plug' the Unreal Engine which is known well enough and been considered more times then most engines - as anyone making a certain game genre knows whether it would work for them or not  - as its been used in countless games past and present ( older and newer versions of the engine ).. Now that Rage is coming out multi-plat it'll probably be a next best thing engine-wise.. but well see..

Also I want to touch on what you said.  I dont know whether developers really want to give out their cost or not.. but evidence and human nature both point to the fact that the majority of big time games seem to have their budget out there.... and while others dont -maybe part of that is most people dont care about the budget of an unsucessful game?  The average developer cost is 28 million.. and big games do have their budgets out there for everyone to see.. GTA IV 100M budget, Too Human 80M,  Metal Gear Solid 50-70M,  Halo 3, 60M, Killzone 2 was 40M.. you get the point.. yet Resistance 1,2,3 turned up practically nothing in a search..and marketing-wise Sony touted this game as one ready for the big time..

On the engine, Rage and iD Tech 5 are going to be kept in-house for Bethesda games. And even though Epic has a high profile (especially now), they'll still try to sell the engine  to as many people as possible and that means convincing people (especially smaller devs) that believe it might be out of their budget that it's worthwhile. Crytek are really the only major competition for UE 3.0.

On the budgets, it's quite likely that the budgets you found are really only in the public eye because they're rather high. You'll probably have difficulty finding the Killzone 3 and Halo ODST budgets because they're almost certainly lower than for their predecessors (and probably quite normal). No-one really cares if the budgets are relatively normal.