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I believe people on this site view ads like they are the all mighty god sent gift that allows companies to sell the most of their product as possible. While ads help, I believe word of mouth is better than advertising. Look at brands like Honda. They hardly advertise (mainly just when they are trying to unload the old model year once the new models are about to come out) and yet they still manage good sales. Why is this? Word of mouth. If a company doesn't have to advertise because their products are reliable, well priced, etc.. then that is the best situation to be in. I hardly watch TV mainly because I hate ads. Anyways, it is better to be able to sell a product with as little advertising as possible. To have to advertise constantly to sell a product shows that the product isn't that good in the first place.