WiiFit will become a posterchild (one way or another) for the Blue Ocean Strategy. A perfect example of a company expanding into a market that they never had presence in before, and thusly expanding their marketshare to be much greater than their competition can possibly follow.
Basically, if Nintendo can get people to buy Wii for health reasons, and then get hooked on games, like they did with mental exercises with the DS, it will give them access to a MUCH larger market-base than 360 or PS3 could ever hope to reach. This is the very essence of Blue Ocean ideals; instead of direct competition, reaching out to new untapped markets and basically monopolizing them thus expanding beyond your competitors, while they continue to fight over the same small marketshare.
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