| rutea7 said:
|
Yeah, my little girl has a Hannah Montana PSP and a pink DS. I think it had more to do with the color of the console than her being a fan of Hanna Montana, though (trying to see how many different ways I can spell Hana.). I don't think companies market to guys with some sort of celebrity, either. I mean, an NBA game may sell because of Michael Jordan's endorsement but that's because we wanted to play an NBA game that featured Michael Jordon. I don't think Brad Pitt or Daniel Radcliffe are going to go a long way when it comes to convincing me that I'm going to have fun with a game. Video games are different from other forms of entertainment because it all comes down to fun. No particular actor like in TV/Movies and no particular writer like with books is going to be enough to convince us to part with our money. It's all about the experience.
Companies need to come up with a way to show females that the game they want to sell is going to be fun for a female audience. From this thread, I see that you guys seem to be really into RPG's and solo gaming experiences. Maybe they should advertise Mass Effect 3 during NFL Football as a kick ass war game--and then advertise Mass Effect 3 during The View (sorry. Having a hard time thinking of a female oriented show.) as a story heavy romance. Just use different techniques for different audiences. If the new Tomb Raider ad shows Lara as a strong female role model and shows that the gameplay revolves more around thinking that shooting guns, that's a good thing, right?
It's as simple as finding out which part of your game will appeal to women and then selling them on that part of the game. Or just make a universally appealing game like Mario Kart and let boys and girls play together. Either or.
--And once again, a one or two sentence reply has prompted me to write an essay. Do I just like the sound of my own voice!?
