| rutea7 said:
i dont know how you'd market that to women though, a commercial centered around story plot or characters? i dont think that would grab the attention. the only way might be hands on experience with the game but you dont see many girls trying games in public unless they want to try dance central or something. a girl wouldnt grab a remote for the first time in a public place and try mechanics she never tried before cause she's afraid she'll suck in public. most girls who didnt start playing videogames when they were kids start playing like your friend. they watched a boyfriend or a brother play, got hooked to the story and didnt want to depend on the other to play it through. i never played cooking mama... lets keep it that way. |
*bolded* I'm trying my damndest to take the high road on this one......
Anyway, I have three little sisters. Two of them are simply phenomenal at video games (one's a third grade teacher and the other is in school to be an LPN). The third is working in a grocery store. In my particular brand of research--which is no research at all--girls who play video games succeed in life and girls who don't end up working at a grocery store. The facts don't lie.
I don't think there needs to be special marketing of games towards women. As long as companies make good games, they'll find their way to gamers. All they have to do is promote these games where women will actually find out about them like how they show video games during pro wrestling so that guys will know about them. Something as simple as showing a girl playing a game and smiling (like how they did with Brain Age or Just Dance) would go a long way. More and more females are playing games these days and as far as I know, your money is just as green as mine (unless you live in some foreign country where the money is blue or grey or something). Not marketing in a way that women become aware of a good game is just leaving money on the table.
