Interesting if expected reads.
MS going for competitors, Sony and Nintendo focusing on their own news (Japansese culture is frowns on direct competition mentions, etc.)
I also note that (while no doubt true) MS avoid anything to do with latest trends and December period, when Nintendo HW and games showed what 2008 could well be like) focusing instead on averaging things out to claim they did best in the year for software sales (which given their install base at start vs Wii and PS3 shouldn't be a surprise).
Overall typical bombast and I would argue somewhat misleading going into 2008 - but hey thats the way for MS
Nintendo sticking to facts (which are so good why spin them I guess?). They are in the number one position globally by a long way right now and know that unless MS pulls of a miracle they will be number one in US by end of 2008.
Sony focusing on more recent gains, since that's the only good spin for them. At least they're not trying unreasonable spin. They need to concentrate quietly on producing better results in US and wait until they have something worthwhile to shout about.
I do love the MS attitude of 'leading the industry'! As a European that sounds to me like talking about the Baseball World Series... 'You mean the US World Series?' In 2007 Nintendo led the industry thank you... spin is one thing, but let's stick to the facts.
Try to be reasonable... its easier than you think...







