Americas UP-10th September

[justinian]

Dallinor said:

kowenicki said:

Dallinor said:

kowenicki said:

Res3 not a great opening... will do better in EMEAA (or rather it should given the amount of advertising spend - its on TV almost permanently and in high profile programs too)

PS3 will be down quite a bit YOY for next few weeks. Wii is down YOY massively.... 360 awaits its price cut (massively down next week YOY (REACH anniversary)

3DS.. ok I guess... PSP needs Vita.

I've seen it a few times. 'Almost permanently' is a complete exaggeration. I've seen games advertised on the tv far, far more than it.

You are wrong, its never off... very heavily advertised.

I was having this discussion the other day with a PS3 fan on this very site.    For instance it was advrtised in  between all the live UK champions league games... thats expensive.

Do you have sky?  do you watch the commercial UK channels?

Yes I have Sky, that's why I commented.

As it's purely annecdotal how often we both see the ads, I guess we can't really debate this effectively. I'd say it's been advertised more than the usual Sony exclusive though, which usually gets about £1m in tv advertising expenditure in the UK, but nowhere near on the same level as some other high profile games advertised in the past, from what I've seen.

Anyway, it's a poor opening in NA, and I imagine the opening in EMEAA will be poor also.

It's not been that heavily advertised. Kowenicki said that it was heavily advertised during the UK CL games.

The champions league only started on Tuesday so I don't see how that helps with last weeks sales but maybe he meant looking foward.

It has been more heavily advertised over a longer period on channel 5 Playstation sponsored movies.

Regardless I don't see how champions league games between 7pm - 10pm and movies usually after 9pm equates to "permanently on". I will check the networks for a breakdown at work out of personal interest.

It's a bad opening for R2 and I don't expect wonders in Europe.