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thekitchensink said:
Brainslug said:

This is also lost revenue do to us evil customers lending our games to our friends - how dare people not pay them to lend their games to their friends! --



You, sir, officially have more sense than this guy.  And I suppose if multiple people in the same household want to play the game, he'd like them all to buy their own copy?

By the way, somehow the book, furniture, and toy industries (along with pretty much every other one) has survived for thousands of years despite people having the audacity to *gasp* SELL SOMETHING THEY OWN!

Software comapnies (not just game developers) will say the industry is set up differently. To them, you buy a license to use the game and at the moment I believe they are in the transistion of moving towards single use licenses. You can see this in other areas of software, such as Microsoft Office which comes with a code you have to put in. 

This is why I feel the pass system is a good idea. I know some people complain developers are cutting content that should be in the game, but what is in the game is not up to the consumer, its up to the developer. Its more like buy-one-get-one-free deals at supermarkets, they're saying buy it first hand and you get this extra bonus content.