Quantic Dream - €10 million lost from second hand Heavy Rain sales

[Euphoria14]

On the flip side we could argue that the second hand market enabled him to gain 500k-1M people who enjoyed the title and possibly grow the install base for a future title.

Without the 2nd hand market who is to say those people would have purchased the game at all? I know plenty of people who buy a game used from Gamestop, finish it and then return it within the 7-14 day window.