Wouldn't surprise me in the least. Blu ray's adoption rate has been far too slow, and whilst the PS3 has helped give blu ray an edge over HD DVD, it has done little to help make the discs actually sell.
A lot of people around here seem to possess the mindset that it's "blu ray against HD DVD". But HD DVD isn't the huge obstacle it needs to overcome, nor is blu ray HD DVD's biggest threat. What both of these formats need to deal with is: adoption rates, software sales, and replacing the DVD, none of which is really happening right now.
Frankly, I don't see either format taking off, period. The adoption rate of HDTVs, the awareness of what HDTV even is is even smaller, and the general public simply doesn't really care about high def technology, at least not enough to buy technology specifically for it. You can scream I'm wrong all you want, but just compare DVD player sales to the sales of HD DVD, and then try to build up your argument: you will find it rather difficult.
DVD will be replaced one day, but it will either be buy HVD (holographic video discs which hold 3.9 terabytes of data) which will become viable for the market in 2010, or more likely by downloadable content, which WILL eventually usurp most forms of physical media, as soon as the faster networks and stuff like "wideband" becomes more widely available.
By the time blu ray's market becomes viable for companies like Disney to make a profit, it will be all manner of obsolete. It could still take off, of course, but for the time being, no company has any incentive aside from cash from Sony or other Blu ray proponents, to actually support the format. The profits are just too slim when compared to DVDs.
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