Why Japanese consumers buy PSP?

[Kasz216]

fkusumot said:

Kingsora_be said:
19% it's a sony, lol.
So you see that the PlayStation brand name is important.

27% said software. You see how much that's helping it sell software. You know, just saying.

Well to be fair, just because they said they bought it for the software doesn't mean they are actually BUYING it.  Since you can pirate the software.

Are we sure the "Slimmer" thing doesn't mean that the 67% or so are buying it as replacements for their old PSPs?