TheBigFatJ on 17 January 2008
| akuma587 said: Disney is more Blu than Sony. They even had a nationwide marketing campaign that went to malls and everything touting the advantages of Blu-Ray and they have continually reaffirmed their commitment to the format. Many online hi-def reviews sites ranked them as one of the most prolific and high-quality of all the studios as well. Therefore, I doubt this rumor, since they seem very committed. |
Sony most likely provides marketing money for marketing their BD movies. Sony is the company that stands to gain the most from BD sales. Disney and the other studios simply want to sell more home videos. They don't care what format.
Providing marketing money is a common practice. It's a way for Sony to market BD through a third party, making it sound like the same message coming from another source. Intel and Dell have similar deals: Intel provides marketing money Dell can use to market Intel's processors in Dell computers.
