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"Creativity, be it business oriented or otherwise, cannot - must not - be relegated to deferent stance as regards to the whims of the market."

That assumes the mainstream market works on a whim. That is not true. One of the things Malstrom argues is that human nature never changes (culture can change*, morals can change, tastes can change, but human nature does not), and that any work that will "hold, as 'twere, the mirror up to nature" (Hamlet, Act III, Scene II) has the makings of a classic. That is why myths from cultures long gone still hold up.



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs