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crissindahouse on 24 August 2011
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Hyruken said:
Have to say i do laugh when i read people saying stuff like "Weakest region" when talking about the UK PS3 numbers.

Because it is like saying a country with 5 people who all buy a ps3 = best region! Which is tarded.... That isn't how the real world works.

Some people say France is one of the best regions for PS3. It has a population of 65m. UK has a population of 63m. But yet the UK has sold 4m and in France it has sold 3m. if you look at it in a % terms in the UK 6.3% of the population own a PS3. In France 4.6% own a PS3.
You can do the same for all the other countries.
Japan = 128m population. 6.8m PS3's sold = 5.3% of the population own a ps3.
US = 312m population. 17m PS3's sold = 5.4% of the population own a PS3.
Germany = 82m population. 2.7m PS3's sold. = 3.2% of population own a PS3.
Italy = 62m population. 2.3m PS3's sold = 3.7% of population own a PS3
etc etc etc

In terms of the percentage of population that own a PS3 UK is the highest in the world based on the tracked nations.
Saying it is a "weak region" is pretty laughable when you look at it like that.


yeah cool story bro but great that you, a market analyst doesn't think about the market in itself. you just compare the sold units compared to the population but you don't count how strong the market is for all companies of this industry.

sure it's better for sony to sell 5 million than 2 million consoles but that doesn't change the fact that in the uk there are a lot more gamers and if you sell there 6 million and if you sell 8 million in let's say germany you did fail in gb. sure percentage wise it's the same and you "only" sold 2 million less but the market is much bigger which mean you should sell much more in gb than in germany because germans don't play as much as the brits.

so if they woukld sell 8 million in germany and 6 million in gb that would mean for example that the just sold 500k less than the maximum in germany but they failed to sell like 5 million consoles in the uk market which means that they failed to get a billion of revenue.

 

they make a lot of money in the uk but just half of what they could. in other countries with less sells they couldn't sell much mor so they are "weak" in the uk even if they make more money there. do you think theire shareholders will say:

 

"great job sony you sold so many consoles in uk we are so happy. many more than in germany great work and even with a lower population wow!!"

 

no, they will say:

 

"wtf sony? you sold only 50% more consoles in uk than in germany even with a 300% bigger market for this industry"

 

a real analyst would say it's a big problem and you say it's a good market for sony lol. yes it's a good market but no even close to what it should be.