mrstickball said:
There is no way advertising costs were $30,000 for PA. It had a massive PR campaign about it being the scariest movie ever. Furthermore, the rights to PA were purchased for between $1-3 million USD. The real budget for PA, post-advertising was approximately $20 million dollars, give or take. Also remember that certain scenes in PA were re-shot after its aquisition. Don't get me wrong - I am not trying to take away from the massive success of PA. The movie was phenominal, and I loved the 2nd one as well. But the issue is that costs on such movies after the filming can be pretty crazy when you add marketing in. Another recent mega-hit in the horror department was Insidious. $1.5 million production budget, and has made $93 million USD worldwide and is still in theaters in Europe. I don't remember it having near the PR and advertisments, so the total cost was likely pretty low. Great movie, too. |
Actually, according to Wikipedia, Paramount bought the domestic rights for Paranormal Activity, as well as international rights to any sequels, for $350,000.
The budget, which people will say is anywhere between $15,000-$30,000 was the original budget simply for shooting the film for Screamfest I believe. There were some changes, as well as quite a bit of advertising after it was purchased by Paramount.
Money can't buy happiness. Just video games, which make me happy.