mrstickball on 21 May 2007
I think with LP, the $20m marketing costs came AFTER then game launched, and started selling. Also, MS recoups some costs with the $7-8 hardware fee for marketing I do believe (in the case of Gears of War, $4 per game went to marketing). Fishy, it's more of compared to the movie industry to see if movie A made money for film studio A. Again, all Capcom cares about is if LP and DR made them a dime. And most likely they did, and are still making them a few bucks a week. Certainly reason to make #2's for both games. Dead Rising was a fantastic game, and was worth every sale it made. Also, fairly strong sales in Europe for both titles. Very good :)
Back from the dead, I'm afraid.
