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PS3 has released so many retail exclusives this year. None individually were huge sellers but the total of

MLB The Show
Infamous 2
Socom 4
Motorstorm Ap
Killzone 3
Little Big planet

and others all factor in PS3 gamers have a finite amount of money and time to sepnd on games. 360 gamers have four flagship exclusive franchises Forza, Halo, Fable, and Gears. Which will sell big because of the Marketing and push. Sony has done barely any marketing at all this gen. 360 Retail exclusives Alan Wake and Splinter Cell for 360 did not have huge sales numbers. Its all about name recognition and hype.