HappySqurriel on 17 August 2011
I wouldn’t say that investors are morons, but I do believe that after more than a decade of talking babies and other slick advertising campaigns we have created a market where most of the "investors" are unsophisticated speculative traders that are only interested in short term gains; and most CEOs are only interested in ensuring their next quarter's results are good, and don't have much of a long term plan.
On the surface, it seems that Ambercrombie & Fitch is the exception to this and, rather than take advantage of the short term popularity of "The Situation" and do immense damage to their brand long term, they have decided to protect their brand to ensure that their company is still viable 5 years from now.
