theprof00 on 17 August 2011
I think price point has something more to do with pricing strategy, than with the price.. I guess it is a little overly-descriptive, but I guess it has more emphasis on the business side, than the consumer side.
It's almost bureaucratic, I think, in that a price point is a price point and can't be argued with, whereas a price is more flexible. A price point follows a graph to follow, for example, demand.
So, if a company says it has a better price point, then not only are they saying the price is better, but also better in terms of competitive scale and trend scale.
That's how it feels at least.
