What's wrong with just "price"?

It's been getting on my nerves for ages now!

the starting price of a product if theres more then one with a different price from the same company like more then 1 360 PS3 or PSvita

Is that for real?

I've just checked and it's not.

u spend to much time in space so how would you know?

Lol.

ok so if i'm right (wrong since you want to go checken all in space and all)whts the answer?

er, some sort of yankism?

lol

I think price point has something more to do with pricing strategy, than with the price.. I guess it is a little overly-descriptive, but I guess it has more emphasis on the business side, than the consumer side.
It's almost bureaucratic, I think, in that a price point is a price point and can't be argued with, whereas a price is more flexible. A price point follows a graph to follow, for example, demand.
So, if a company says it has a better price point, then not only are they saying the price is better, but also better in terms of competitive scale and trend scale.
That's how it feels at least.

It basically makes a description sound better for business demonstrations/speeches. 

Saying "a new price point" sounds better to shareholders (and most everybody) then "a new price"