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justinian on 17 August 2011
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I agree with a lot of what you say, however before this PS3 price cut who was the last one to cut across the board their console prices? Wasn't it Sony in 2009 when they released their slim? The last time I remember MS giving across the board cuts to their consoles was 2008 with the 3 different sets:

$199.99 Arcade edition, $299.99 Pro, $399.99 Elite. Then they did away with Pro. Then later they did away with the Elite, and Arcade editions to introduce the X360 S which included the 4GB version for $199.99, and the 250GB version for $299.99. The last time MS made across the board cuts was 2008.

Therefore I really think MS is poised to make another cut this year across the board. If so it will increase their sales by huge numbers. I really believe they want to maintain as much market share as possible over profit margins. Thats my opinion based on what I have observed in the past.

Allfreedom99 said:
Dark_Lord_2008 said:

Currently the 360 has around a 3 million sales lead over the PS3. Assuming the PS3 outsells the 360 on average by 100k to 150k units per week. It will take 20 to 30 weeks to close the gap down on the 360. PS3 can equal or overtake the 360 in total console sales during December 2011. Both PS3 and 360 should break through the 60 million consoles sales number during December 2011.

Sony with the PS3 is focusing on increasing its market share. More market share increases game sales and accessory sales that both make huge return/profits. The PS3 has been on the world market one year less than the 360 and it has taken around 5 years to draw level with the 360 life time sales.

Microsoft with the XBox 360 is focusing on profitability and may not react to the PS3s latest price cuts. A big price cut once every 2 years has been the pattern of 360 and PS3 both taking turns in alternating years. Microsoft will have over 60 million console install base and it continues to grow. The software sales numbers with Modern Warfare 3, Gears of War 3, Kinect games, XBox live games, DLC content and other 360/multi-platform games will continue to sell decent software numbers well into the future.

I too think this is the case. X360 has been very successful in NA but it has been now out for few years. At what point does the "most people that want one already has one" effect kicks in or in a word, saturation - as an earlier poster mentioned.

I do think they would be a X360 price cut in reaction to Sony.

If memory serves me correctly (and it may not) big software titles didn't move that many x360s over the last year and a half or so, so why do people expect the upcoming releases to make a difference?

As for EMEAA PS3 sales common sense should dictate that Europe would be the biggest market based on economic buying power. With all due respect I don't see Africa being a big sales market, or the Middle East. In Asia (outside of Japan) I can only think of S.Korea that would have a booming gaming industry with countries like India and Thailand on the up but I don't think these figures would be no where near a "First World" market like Europe.

I could be wrong but I really don't see Sony (or maybe even Nintendo for that matter) dominating NA again regardless of price cuts. It seems NA will go the way of Japan and suport their own. It's the emerging markets that the future of gaming will be fought over and if EMEAA is anything to go a certain company is well positioned.