I still think its all about market share, market share, market share. Even if the 360 is going to stay even with PS3 or maybe slightly better sales in North America it still wants to keep dominating in that region. Also they have been losing ground in Europe, Middle East, and Asia areas according to sales figures. Remember they also claimed they will be #1 world wide. That claim will not hold up if they do not cut their prices. I have been saying from the beginning that I think MS has been planning all along this year to cut the prices in the Fall especially after their competitors cut their price to deflate any gains. i think MS wants to have as much market share as possible so I am very confident they will likely issue a price cut sometime in early Fall.
