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Lol you all act like MS is just going to twiddle there thumbs and let Sony dominate Europe. Like the analyst said MS will take a wait and see approach to Sony's price drop. I would be surprised if withing the next few weeks if MS drops the price. I am betting they drop to 199 for the 250 gb console and 149 for the 4 GB console i mean just matching there price drop wouldn't exactly do a lot for MS. But having a larger drop would do wonders for them heading into the holiday season. Then drop the price of kinect to $79-$99 I mean we all know that kinect doesn't cost nearly 150 per unit to produce probably around 40 to 50. Then the 360 itself i would be surprised if it costs more than 150 to make an Xbox 360 today. Hey MS has been saying they aim to be number 1 WW so this strategy would certainly make that goal more than achievable.