BenVTrigger on 16 August 2011
If MS has any intention of winning this year they have to cut to price.
While I don't think a $50 price cut is going to have a massive boost it should be enough to secure PS3 as the number 1 selling console globably for 2011. If prices had stayed the same I think 360 would have had the better year by ruling the holidays but now that PS3's cut momentum is going to be on their side.
So basically whats more important to MS, keeping their profit margins high or staying ahead of Sony in marketshare. I don't have an answer to that but that is the key factor here.
