HappySqurriel on 16 January 2008
| CrazzyMan said: I will HELP you a little. =) Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organisation’s most valuable assets. Now how many exclusive BRAND games in 2007 were released on PS3 and how many of them are aimed for 2008?Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. |
CrazzyMan, it is still a matter of definition ... Ridge Racer, Everybody's Golf, Ratchet and Clank, NBA 07/08, MLB 07: The Show, Time Crisis, Unreal Tournament and Gundam Musou were all large brands which were exclusively (on some level) released for the PS3 in 2007. In 2008 there are more announced exclusive big brand games, but there is little saying they will remain exclusive or that they will even sell well.
